I was surprisingly impressed when I tested out Motiv’s fitness ring . Honestly, I’m not a ring wearer myself, but it’s nice to see a hardware startup think outside the fitness band — and produce a surprisingly capable product in the process. The company’s also done a pretty decent job continuing to add features to the little wearable. Back in April , the ring got Alexa functionality and Android support. This week, the company announced some additional features for Amazon’s smart assistant, along with the ability to use the device to locate a lost phone. That last bit is one of the more compelling additions to the ring since launch. If the lost iPhone is within Bluetooth range, a few twists of the ring will set the handset ringing and vibrating until you find the thing. As for Alexa functionality, users can now ask the assistant for more detailed fitness information, including active minutes, calories, sleep and steps. Motiv has also added new social functionali...
SoftBank landed on Cruise because it’s one of “a handful that in our view have a meaningful opportunity in front of them,” SoftBank Vision Fund Managing Partner Michael Ronen told TechCrunch. Cruise’s integrated play of hardware and software attracted SoftBank, Ronen said, as well as the fact that Cruise’s spirit, creativity and energy “has not been diminished at all.” These investments are expected to enable Cruise to deploy commercially starting next year. But what’s most important about this investment to Cruise CEO Kyle Vogt, he told TechCrunch, is the fact that Cruise — which sold to GM for more than $1 billion in 2016 — now has stock and equity in the company again. That’s because “we’re in a war right now to attract the greatest minds in the world to work on this,” Vogt told me. And in order to keep those great minds on board and continue attracting new ones, Vogt said he wants to give them a chance to “participate in the value we create.” “From my standp...